Client: Nestlé
Nestle planned to create a 30 second Television Commercial (TVC) to promote their new weight loss product, Optifast.
The Optifast program utilises a full meal replacement plan that transitions to self-prepared everyday meals, in conjunction with comprehensive patient education and support.
Nestle had a pre-prepared script and voice over for their TVC and wanted an illustrated storyboard to bring their vision to life, and to sell the idea to their investors.
Nestle wanted to make the idea of losing weight with Optifast a breeze. They wanted a friendly, relatable character who was happy and optimistic about the progress she was making.
Using the motif of the measuring tape throughout the storyboard sequence, we developed the idea that the tape represents a path that you walk down on your journey to weight loss; step by step progress as it were.
We used the corporate colours for the measuring tape and background, to reinforce the brand identity.