Client: Cherry Ripe
Titled 'Feeding the soul since 1924', the campaign’s vision was to showcase those moments you create for yourself to enjoy a Cherry Ripe, uninterrupted.
The animatic had to convey universal appeal, starring a female protagonist through the decades. Along the way our hero gets lost in a pure moment of 'me time' with a Cherry Ripe while listening to music, highlighting Cherry Ripe as a little moment of indulgence that feeds the soul. Neil Diamond's legendary 'Cherry Cherry' provides the perfect soundtrack for the final TVC.
Audrey Green, Cherry Ripe marketing manager: "The new commercial is a great way to remind people that Cherry Ripe has been providing Australians with an intimate 'me' moment for 90 years.
Client: Janssen
Janssen’s mission is to make the most fundamental change in the way diseases are managed. They have a leading portfolio of solutions that can alleviate, contain or cure some of the world’s most serious conditions and diseases.
Janssen needed help to make their pharmaceutical company appear friendly and warm to the average consumer. They wanted to become appealing to new shareholders/investment opportunities.
Merging the imagery from research facilities with scenes from everyday life created a concept that showed Janssen to be a supportive company. The storyboards showed that they are always busy behind the scenes, keeping us all healthy and safe through their work.
Client: Shine America
‘Million Dollar Dog’ was a gameshow concept. It was important to make the gameshow scenes very dramatic, so we went with a lot of contrast - a lot of black ink and stark lighting.
To sell the idea of the show, the pitch illustrations needed to tell the story of each episode, and be fun and exciting and full of action.
Each shot of the owner and dog, from the beginning leading up to winning the prize money needed to be emotional and climactic, to give the impression that the show would be full of highs and lows and big drama.
Client: Havas Worldwide Australia
Havas Worldwide Australia are an advertising agency, and part of the world's youngest and most vibrant global advertising network.
Havas Worldwide Australia got in touch with us to request a storyboard be created for a TVC pitch to promote switchandsave.com.au - a NSW government website giving impartial comparison on energy plans.
This TVC was a simple concept: different people ecstatic to be saving money on their household bills.
It was important to show how happy everyone became when the money appears in shot - that ‘eureka’ moment when each person has realised they could be saving money.
Client: Nestlé
Nestle planned to create a 30 second Television Commercial (TVC) to promote their new weight loss product, Optifast.
The Optifast program utilises a full meal replacement plan that transitions to self-prepared everyday meals, in conjunction with comprehensive patient education and support.
Nestle had a pre-prepared script and voice over for their TVC and wanted an illustrated storyboard to bring their vision to life, and to sell the idea to their investors.
Nestle wanted to make the idea of losing weight with Optifast a breeze. They wanted a friendly, relatable character who was happy and optimistic about the progress she was making.
Using the motif of the measuring tape throughout the storyboard sequence, we developed the idea that the tape represents a path that you walk down on your journey to weight loss; step by step progress as it were.
We used the corporate colours for the measuring tape and background, to reinforce the brand identity.
